Users will soon have a new feature that allows them to lessen the amount of AI-created videos appearing in their timelines. This step comes as the service revealed that it now features over 1 bn content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a full-scale release. This advancement coincides with a increase in AI content, spurred by recent content generation software.
AI Content on Other Platforms
Recent reports that approximately a tenth of the most rapidly expanding video streams on another major platform only show AI-generated videos. A considerable share of this content is considered low-quality AI content, a term for substandard, mass-produced content that is often absurd or bizarre.
Our research shows that many people appreciate content created using AI tools, including digital art to science explainers, and we want to offer the community the option to adjust the amount of that, based on their own preferences,” said a spokesperson.
Scale of AI Content
The service disclosed that there are now over a billion videos on its app identified as made with AI. Collectively, over 100 m media items are submitted to the service each day, making AI content a limited portion of its total content library.
How to Adjust Settings
Members will be in a position to reduce or increase the volume of AI-generated videos they see by opening the content preference feature in the platform and choosing “AI-generated content”. Further subjects that are already be controlled under the setting encompass current affairs, clothing, beauty, and dance.
AI Disclosure Rules
TikTok’s rules require creators to identify lifelike AI-generated content, and it forbids dangerous AI impersonations of public figures or emergencies. Any realistic AI-generated clip that is unmarked can be taken down under its terms of service.
Additionally, the service will henceforth attach an “AI-made” label to content made using its proprietary AI systems, or identified by an collaborative effort for recognizing artificial media. This action is intended to help prevent users from attempting to bypass the tagging system.
AI Literacy Programs
TikTok is furthermore introducing a $2m awareness program for specialists and institutions to create learning resources about using AI responsibly. This initiative will support non-profit groups focused on teaching programming and robotics.
Platform Protection
The video-sharing app has supported its moderation strategy, during controversy over proposals to cut jobs for a large number of content moderators in Britain. TikTok is planning to eliminate hundreds of positions in its trust and safety division in London, with trade unions and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would still have a role, but AI can safeguard staff by eliminating the most distressing content before it is viewed by humans. TikTok stated a 76% decrease in disturbing and violent content reviewed by content reviewers over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to balance humans and technology to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s very important to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is really helping us operate efficiently.”
